Integrated Communication: Public Relations, Media Strategies, and Community Involvement -PR 5003

11th-22nd March 2024 (Accra, Ghana), 24th-28th June 2024 (London, UK), 14th-25th October 2024 (Dubai, UAE),

Course Overview

    Leaders making the greatest impact these days are open and relationship oriented and support a culture of sharing and networking to drive business results while also maintaining command. Most of them use the power of social media and community engagement to get the transformation they need in their businesses.

    This course is designed for business executives, managers, media officers, public affairs officials and business analysts who want to be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result.


Learning Outcome

    • Understand public relations and impacts
    • Understand social media in moving your business forward
    • Understand community engagement techniques
    • Strategic media management
    • Creating community forums for business feedback
    • Effective communication-An effective tool to drive business result.
    • The challenges and opportunities of paradigm shift in the media
    • How the new media provides the flexibility and perspective required in times of change.
    • Handling and addressing the critics as you wade into the social stream


Indicative Contents

    • Public relations impact on business
    • How to take advantage of the media solutions to solving business problems.
    • Leveraging multimedia in telling your story to achieve better result.
    • Use community engagement to boost your business
    • The media paradigm shift-What are the implications?
    • Utilize the new media more effectively to amplify your views and transform your business
    • Business networking and communication using the media
    • Opportunities and challenges in media relations
    • How to leverage data to create more engaging experiences for your audiences.
    • Project credibility and authority
    • Engaging the community for effective public relations


More Detail
Duration This is a two-week programme spread over 10 working days.
Certification A certificate of completion is granted on successful completion of the programme.
Location (Accra, Ghana), (London, UK), (Dubai, UAE)
Travel and accommodation Travel and accommodation to be paid for at source by delegates.

London: £6,250.00 (Excl. VAT) per delegate for 2 weeks. Accra: $8,000.00 (Excl. VAT) per delegate for 2 weeks