Strategic Public Relations Management: Gaining Competitive Advantage —PR 5006

15 Apr 24-26 Apr 24 (Dubai, UAE), 12 Aug 24-23 Aug 24 (London, UK), 07 Oct 24-18 Oct 24 (London, UK),

Course Overview

    This course is designed for managers, senior managers and public relation practitioners to equip them with comprehensive understanding of strategic public relations management and how it can be leveraged to gain a competitive edge in today's dynamic business environment. Public relations (PR) plays a crucial role in shaping an organization's image, reputation, and relationships with various stakeholders. In this course, participants will explore the strategic aspects of PR, focusing on its role in achieving organizational objectives and maintaining a competitive advantage.


Learning Outcome

    • Understand the foundations of strategic public relations, including its role in shaping organizational strategy and objectives
    • Stakeholder Engagement: Learn how to identify, analyze, and engage with key stakeholders to build and maintain positive relationships.
    • Strategic management framework and its relevance to stakeholder issues.
    • The relevance of emerging global issues and delivery of corporate social responsibility
    • Change management approach to deliver effective public relations strategy.
    • Using public relations in difficult times
    • Effective communication skills and tools to deliver real time public relations target.
    • The importance of relational competencies as contributors to corporate objectives.


Indicative Contents

    • Global business trends and relationship management.
    • Public relations and change management
    • Explore the intricacies of working with the media, including press releases, media kits, and crisis communication
    • Communicating change in a hostile environment
    • How effective public relation can contribute to a competitive edge in the market.
    • Strategies for managing resistance to change
    • Corporate reputation management
    • Understanding and managing stakeholder issues
    • The art of public speaking and effective presentation skills
    • Effective communication skills


More Detail
Duration This is a two-week programme spread over 10 working days.
Certification A certificate of completion is issued on successful completion of the programme.
Location (Dubai, UAE), (London, UK), (London, UK)
Travel and accommodation Travel and accommodation to be paid for at source by delegates.

London: £6,250.00 (Excl. VAT) per delegate for 2 weeks. Dubai: $8,000.00 (Excl. VAT) per delegate for 2 weeks