public-relations

Strategic Sustainability: Integrating CSR, Economics, and Impact Leadership-PR 5001

15 Apr 24-26 Apr 24 (Dubai, UAE), 09 Sep 24-20 Sep 24 (London, UK), 09 Dec 24-20 Dec 24 (Houston, Texas, USA.),

Course Overview

    This course is designed for senior managers, managers, public affairs officers and those who may want to acquire knowledge of the extent to which there is a need for CSR in terms of the characteristics of the economic environment that make CSR policies effective; and how CSR policies interact with firms' operations and profit maximization.

     

Learning Outcome

    • Understand corporate social responsibility models and interrelationships
    • Understand economic perspectives on corporate social responsibility
    • Acquire knowledge of CSR pyramid, models and innovation
    • Develop the skills and capability to influence and manage stakeholders
    • Dimensions of corporate social responsibility
    • Economic responsibility of CSR
    • Managing for positive impact using CSR
    • Creating strategic business model for organizational growth
    • CSR and business performance for sustainable development

     

Indicative Contents

    • Contemporary theories and practices relating to CSR
    • Economic perspectives on corporate social responsibility
    • Contemporary theories and practices relating to CSR
    • School of thoughts on CSR-Is CSR a waste of time?
    • Stakeholder management
    • Managing government relations and compliance
    • CSR impact assessment and evaluation
    • Influencing stakeholders
    • Social impact of CSR
    • CSR impact assessment and evaluation
    • Use of effective communication for CSR effectiveness
    • Use social media to tell your CSR journey.
    • Case studies

     

More Detail
Duration This is a two-week programme spread over 10 working days.
Certification A certificate of completion is granted on successful completion of the programme.
Location (Dubai, UAE), (London, UK), (Houston, Texas, USA.)
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees

London: £6,250.00 (Excl. VAT) per delegate for 2 weeks. Dubai: $8,000.00 (Excl. VAT) per delegate for 2 weeks Houston: $8,000.00 (Excl. VAT) per delegate for 2 weeks.